The end of manipulative advertising
"...the digital age which has given power to the consumer to check the authenticity of a product. And if it's not what it says it is, they have the power to simply damage its reputation through the divergence of information over social media. The perfect term for this would the checked reality, because people no longer trust the reality they live in. They have developed an attitude to expect the "not" of what anybody or any company claims. ... advertisement will no longer be in a position to provide economic value to a cooperation. The experience will be the only thing to influence a consumer's perception about a specific product."
(italics added; also "cooperation" probably intended to be "corporation")