Predatory capitalism is the business plan of most social media sites. Ello is different than other social media sites, and because of that, a special kind of community exists on Ello. The fact that the founders chose to make Ello a public benefit corporation is a gift that many do not recognize and some do not appreciate. Because the founders chose a public benefit corporation, Ello does not appropriate content. What I post on Ello, I am also free to sell. Whatever I post is mine to sell or to remove, as I choose. What's more, my personal data is not sold to advertisers and this will be true as long as Ello remains a public benefit corporation. When I realized that the product being sold to advertising companies was actually me, I left FB. The price of my freedom was the loss of all I had posted there, the loss of all of the data that had been collected about me, and the loss of the opportunity of an easy way to stay in touch with friends and family. But I want to live creatively. When I have allowed myself to be exploited, I have always felt diminished. To be exploited is to be disempowered, the very opposite of creativity. Ello is a gift that allows a community of creative people, and people who value creativity, to flourish. If there is another social media site that is a public benefit corporation, I am not aware of it. Ello is a gift that is unique and it needs to be celebrated. Thanks to the founders for wisely choosing a public benefit corporation. Thanks to the maintainers of Ello, who keep it running.