Privacy By Design
Data Protection By Design
"Cavoukian: You’ve got to build trust with customers through transparency and respect for privacy. If you collect data on a customer to complete a transaction and then you want to use their information for a secondary purpose, you must go back and ask for permission. Explain the benefits of sharing to the customer. In a trusted relationship, the answer from the customer will very often be “yes.” I really think we will see positive changes in regard to corporate practices, now that the European Commission has approved a new and much stronger privacy law, the General Data Protection Regulation. The GDPR will enforce significant financial penalties for companies that store or use personal data of EU citizens without permission. And for the first time, this new privacy law contains the actual language of Privacy by Design and Data Protection by Design."
"Americans really value liberty, and you can’t have liberty without privacy. Ever since Edward Snowden’s revelations, the privacy culture has changed. Six out of 10 Americans distrust both private and public sector entities. Customers are asking a lot more questions and companies are becoming more sensitized to those concerns. By embedding privacy into design, you can get ahead of the problem and prevent the harms from arising. By doing so, your business will gain a competitive advantage." (italics added)
Read more at http://www.business2community.com/cybersecurity/building-trust-customers-privacy-01449224#QiHjyjRT3if4cvF2.99