Why We Should Really Be Concerned About the Visual Identity for the Tokyo Olympics by Ian Lynam.
Identity design represents a specific refraction of the lens of Modernism — and it also represents the establishment of systems-based design.
And worst of all, us Tokyo residents, we’re going to be stuck with this symbol for the next five years—a symbol of a crowdsourced future.
this is not an article, this is an outstanding essay!
@ellodesign #identity #design #olympics #tokio
"...the promotion of free labor and the devaluation of design as a sector of cultural production. Most likely, hundreds to thousands of individuals—including both laypeople and trained graphic designers—will submit logo designs to this competition. The Olympics, a for-profit entity flush with finances and gigantic sponsors, is asking for handouts."