A logo, more commonly called Logo, is much more than a simple graphic sign with which a company is identified ... it is the way we have to differentiate ourselves from our https://www.hamarihub.com/best-hunting-boots-2018/ and arises from the need to identify the products or services we provide.
Without going any further, when we see the Ferrari logo, we are not simply seeing a brand of cars ... but we see high-end sports cars, with a lot of prestige and history and maybe even many of us begin to imagine situations driving one of them.
And it is that the IMAGE of the company is summarized in the LOGO. It is a hallmark that upon seeing it, clients idealize it according to their own experiences and those of others with the brand.
That is the importance of creating a good logo for your company.
- What types of Logos exist
- Characteristics that a Logo must have to be successful
- Step by step to create the Logo of your company ( Logaster , Squarespace , Logogenie and others)
How to create the Logo of your company
What types of Logos exist
First of all, we will see the different types of logos that exist, so that you can see which is the most suitable for your company.
Logo : those that are made only by text.
Isologo : those who use only images.
Isologotype : those that mix text with images.
Type of Logos
On the other hand, within the groups that include images (isologo and isologotipo), we will find a second classification:
Figurative : those that are represented by recognizable images of reality.
Abstract : those that do not represent recognizable figures of reality. In many cases they are shaped by geometric shapes.
Types of isologos
Characteristics that a Logo must have to be successful
For your logo to be successful, it must meet the following characteristics:
1) Simplicity first of all
Many times we get blinded thinking that our logo must be striking at first sight, which leads to extravagant and over-elaborate designs, either by the format or the colors that compose it.
It is very possible to call attention to all the people who see it for the first time and even awaken some curiosity in them, the problem is that they hardly remember it, due to its complexity ... and if there is something that ALL successful logos have in common is that they are easily recognizable and memorable.
Clear example of a successful and extremely simple logo is that of Nike
simple logo example
Tips for making a simple logo:
- Use the least amount of colors possible.
- The typography should be easy to read.
- Create simple and easy to understand designs.
2) It is FUNDAMENTAL that it is adaptable to different formats and designs
Secondly, we must think that the logo will be found in many places and most of them all different:
- The of the company
- In email marketing
- Different types of ads (AdWords, Facebook Ads, etc.)
- Personal cards
Newspapers and magazines, etc.
For this reason it is essential that your design can be readjusted to different formats.
example of versatile logo
Tips to make your design adaptable to different formats:
- Design your logo so that it can be seen both horizontally and vertically.
- Make it vectorial: this is what will make it possible to modify the size of it without losing quality or the image will be pixeled.
3) It must be appropriate
As obvious as it may seem, it is important to say, a logo to be successful should be appropriate. And by this I mean that it should not lend itself to misinterpretation or double meanings.
If you still have not understood what I mean, see the logo of this center for pediatric children in the United States and understand ...
inappropriate logo example
Needless to say, they have already changed it ...
Tips so that this does NOT happen to you:
- See that the design does not lend itself to misinterpretation: once finished, show it to different people, possibly seeing things that you did not perceive.
- Think about the Ideal Customer of your company or business
4) Make it unique
There are hundreds of thousands of companies around the world, and therefore hundreds of thousands of logos, it is very likely that any of the ideas, images or phrases that you are going to occur already exist or have been used before.
In that case, it is not necessary that you completely change your idea, but you can customize it to be unique ... clear example of this is Apple and its apple with a bite.
example of unique logo
Tips to make your logo unique:
- Uses original images and phrases, which are not very trite.
- If you use a figurative image, be sure to give it a distinctive touch, something that can be different from the rest.
Step by step to create the Logo of your company
1) Immerse yourself within your company: What do I want to convey?
The first step when designing the right Logo for your brand, is to conduct a study of your own company , in order to know what it has to transmit, and for that, nothing better than asking yourself some questions:
a) Why do you want to design this logo? What did you think about when deciding to create a logo?
b) How are your ideal clients? Thinking about them ... What should the logo look like? (formal, informal, serious, funny, academic, etc.).
c) What do you consider to be the 3 most important attributes of your company?
(Mention 3 attributes, from most to least important).
d) What kind of phrases or images could these attributes reflect?
e) What competitive advantage does your company have compared to those of the closest competition? (mention the name of the company-competition)
f) Do you have any inclination or preference for certain colors? If so, is it instinctive or is it due to a particular reason?
How you may have noticed, what we achieved with this is to narrow the field of possible designs of your logo. At the beginning, one usually goes crazy, since having no parameter, EVERYTHING could be part of it ... so that it becomes impossible to think and get ideas, and end up creating totally crazy and meaningless things.
On the other hand, once you have answered these questions, you will know what the goal of the logo is ... Why are you designing it ?, what aspect should it have (it is not the same to design a logo for a college or university, than for a oil company), what are the attributes that the logo should reflect (including your advantages with respect to the competition), what images and phrases would make it possible, and the colors that would be most suitable.
2) Rain or brainstorm
As I mentioned earlier, once you have answered the previous questions, you will have a closer idea of where you need to point your logo, so it is time to go to the second step.
Here the idea will be to write down all of them, and by this I mean ALL AND EVERY one of the ideas that will happen to you for the design of the logo. Of course, they have to comply with all or at least the vast majority of the requirements noted in point 1.
Once you have done it (I recommend taking a few days to think, the ideas will emerge gradually, do not think it's something that will come out in a couple of hours) you will have to select the ones that best suit your needs. The ideal would be to take only one ideal, then work full on it, could be two, but more than that I do not recommend it.
3) Sketches ... Draw!
Already with the idea / s in the head, it was time to grab pencil and paper, and draw them. If you already ... You do not know how to draw!
Well that does not matter, neither do I! Here the important thing is that you feel and begin to draw the Logo that you imagine in your head, as this will help you get new ideas and refine the previous ones, and beyond how nice or ugly you can see on paper, in your mind will look great.
4) Digitization and creation of Final Logo
There came a difficult time for all those who are not designers, nor do we handle programs such as Illustrator, Corel Draw or Photoshop ... the moment to take their logo to the computer.
But do not worry there are always other alternatives. Here you have a list with the best 5 Tools to create logos online and free:
Logaster is a generator of online logos that allows you to create a quality logo in a few minutes and free of charge. You only need to enter the name of your company and choose the type of business. It works with the main formats (PNG, PDF, SVG, JPEG) as well as many sizes. It also allows download the versions for social profiles (Facebook, Twitter, Instagram, Google Plus) or make business cards, envelopes, etc.
With Squarespace you can put the name of your company, add shapes and symbols, then customize them and get a unique logo.
This tool gives you the possibility to select images and symbols according to the industry you have indicated. Finally, you can add texts, shapes and colors.
Tool to create logos
When entering the name of your company, product or program, it will immediately offer you alternatives of logos that you can personalize to your liking.
Tool to create logos
e) Logo Garden
You can build your logo based on symbols, texts and shapes, and customize it by industry and colors. Free downloads available by registering.
Tool to create logos
See Logo Garden
f) Instant Logo
Unlike the previous tools, in which you created your logos online, here you will find already designed and free logos ready to download and customize in Illustrator and PhotoShop.
Tool to create logos
See Logo Instant
We would like to know your comments on this, especially if you have created your company's logo ... Tell us about your experience!https://www.hamarihub.com