"I mean, your image is on the line here. If you show up as just the same ole Dennis people won't fully feel that a transition is underway. People have no imagination. Paint them a picture of who you want to become- a better version of yourself. Or maybe not? Maybe you show up with an off white sleeveless t-shirt with a coffee ring stain on the back with a grease stain the exact shape of a pizza slice across the chest. You could have some old cut offs jeans with the fly down and no shoes. It's all or nothing. Nobody gives a shit if you made mistakes but are going to be relatively the same ole schmuck. I wanna see you destroyed or puttin on the fuckin Ritz buddy."
- JRP PR Consultancy Los Angeles
"Public Apology", performance by Dennis Rudolph on Sept 24, 2015, as part of the exhibition "A SPACE IS A SPACE IS A SPACE" at DAZ, Berlin.