Does a Professional Branding Agency Help Your Brand Grow?
In marketing, the two most confused terms are – ‘brand” and logo”. Most people use them interchangeably. But, in reality, both these terms are different. While a logo is just a visual representation of a business, a brand is much more. While logo is just a small part of the brand, the brand is a concept in itself. A logo can be the symbol of a business; it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.