I had the privilege of helping craft the brand identity for my dad's new multimedia company. He does photography, cinematography, music, and other audio work.
Finding a simple yet elegant layout was very important to him. I had much grander ideas in my head, but realized the best work I could do was to bring to life exactly what my dad envisioned.
So I set to work doing exactly that. I sent him a questionnaire to fill out for his ideas on logo design. I then took that information and put together the logo you see above. I was hesitant, but once I showed it to him, he assuaged all my fears. HE LOVED IT!
Once we had the basic logo design, he requested a fully horizontal layout.
And now we're building out more elements for his brand. Iconography for his eventual website and print collateral, colors for his brand, and more.