Beauty shops, is a series of 5 photographs depicting the salons of the Château d'Eau, Château Rouge and Strasbourg Saint Denis districts. Real identification points for the black African community of Paris, there are a multitudes of shops offering various products specialized in skin and black hair.
Charming and attractive neighborhoods for their beauty salons, all more original than the others, but nevertheless having similarities.
Indeed, it is possible to notice a certain recurrence in the images used for these windows. Often echoing to Rnb's American singers, Beyoncé, Rihanna or Nicki Minaj are exposed and presented to customers, as goddesses that people can embody the time of a hairstyle.
These personalities are considered as real models of beauty for a large part of the African women, who identify with them. An alienation or "self hatred" as the anthropologist Juliette Smeralda would say in her book "Peau noire, cheveux crépus", which pushes these young women to change their bodies. A transformation that initially aims to denature the texture of their hairs by using straightener, relaxer, wigs... But also the color of their skin with the use of lightening products.