All signs point to Ello becoming more of a blogging platform than a pure social media network with the focus on reading and commenting aspects instead of introducing the like/favorite feature early on and allowing people to connect with themselves on a more rapid and shallow level. Now you gotta earn your followers, and cultivating those relationships sure is far more engaging and rewarding than on Facebook. I just wish they soon add the blocking/filtered options and categories, especially on Noise. Now I am bombarded with gifs and photos mixed with insightful commentary there and there. Right now I need more text than graphics.