A-TO-B by Stockholm Design Lab, #Sweden #logo #branding #design
A-TO-B is a retail destination dedicated to all things travel. It curates and sells smart practical products for the modern traveller, complimented by insight and advice. Whether it be an around the world trip or the daily commute, a preference for small private labels or well-known bag brands, A-TO-B has it covered.
Venue Retail Group—owners of A-TO-B and over 150 shoe, bag and accessory stores throughout Denmark, Finland, Iceland, Norway and Sweden—approached Stockholm Design Lab to work on naming, strategy and brand identity, and to develop a new and refreshing retail experience.
Although this project went out towards the end of last year, Stockholm Design Lab got in touch with new and exclusive project images. These document the extent of the project, include shots of product cards, packaging and posters, and take a better look at the adaptable system that links these.
See and read more on BP&O.