@budnitz Hi Paul, looks like Ello has been our official introduction. About 4 years ago I launched Ello Gum, a brand who's product is different but mission is very similar. Creating something authentic that speaks to a need for something better and authentic. I have heard the same words you can't compete with the big boys.. for you its Facebook for me its Wrigley, you won't make it...I laugh because the challenge is great but the passion for the project is from the heart. I know you are busy, but would love to schedule a time to chat with you more about what both projects. Thanks for your time! Brett Hillyard - Hilly