Left unfulfilled by a career designing cutting-edge, high-quality, user-friendly digital products for millions of users, I now use technology to create cutting-edge products that are low-quality, confusing, disgusting, and dangerous. These interactive "prototypes" are developed with similar processes as my past professional work, to different ends. In the rich world, consumerism and product fetish have lost their luster. There is nothing left to buy. These prototypes present a new way of buying products that activates less expected emotions. Loathing in place of envy, trepidation in place of anticipation, and disappointment in place of satisfaction.
The products are presented in the form of a pop-up store, complete with brand messaging signage, product information cards, and financing and service plan brochures. Customers are invited to examine and operate the products - some first hand and others with the assistance of a salesperson. A constant barrage of noise emanates from the products (shrieks, chirps, loud motors, sighing women, distorted music) which serves to draw people in. The products break regularly and are either swapped out or continuously repaired on-site. Customers typically react with a combination of confusion, revulsion, and insatiable curiosity for understanding anti-products in a failed store. Go to prototype.horse → About → Visit for more about past events.