Located in North West London within the London Borough of Brent, 196 Willesden Lane is a prominent corner site at the junction between Willesden Lane and Coverdale Road.
Claridge Architects were appointed to replace the existing building with a design led residential development. Sensitively responding to the urban grain the scheme creates 27 residential apartments. A simple palette of materials comprising red stone and red stock bricks is proposed to engage with the surrounding context but with contemporary detailing. Articulation of the roof-scape and massing heights echoes the neighbouring pitched roofs and varying scales of the buildings in the area.