Insider Info: Something's Awry 'Dear Travelers...' Creative Process
Over the last few months, the travel industry has been particularly impacted by Covid-19. Airlines are taking the necessary precautions and are making improvements to ensure the safety of all travelers and workers. An additional complicated obstacle however, is restoring the confidence of travelers and workers alike.
After we launched the UN Covid-19 Creative Brief earlier this year, Star Alliance, the world’s largest global airline alliance, approached the Zooppa team of TLNT to execute a new project with them. Star Alliance, OneWorld Alliance, and Skyteam needed to create an informational video that communicated the changes and protective measures that were being implemented to protect both travelers and airline workers.
Five creative teams were selected from our global community and were asked to create pitches for ideas on how to best communicate these new protective measures while also renewing confidence in passengers. At the end of the day, Star Alliance selected the creative team at Something’s Awry Productions to execute the brief.
The end result? A moving minute-long animated video that has been shared by airlines and people all across the globe!