Hailing from Argentina, filmmaker Fernando Livschitz captures contemporary backdrops and then invents a fantasy element that creates both a charming and mind-boggling effect for the viewer.
His breakthrough work “Buenos Aires -Inception Park” won the Young Directors Award at the Cannes Lions. The film takes the viewer on a packed rollercoaster ride up and down the buildings bringing pure joy into a bustling city.
Fernando, whose work has been seen by more than 50 million people says simply “I try to put a smile on people’s faces. I believe it’s always possible to show the world and ideas in an alternative way, with magic and surprise. As a director I like to express my point of view through creative thinking, showing how great life can be.”
He’s worked around the world with brands such as McDonalds, Renault, Mondelez, Nissan, Coca Cola and Millicano. Most recently he did the opening shots for The Late Show with Stephen Colbert, providing a funny perspective on the chaos that is New York.
We recently sat down with him virtually to discuss his amazing work and what inspires it.
ELLO: What was the first piece of creative or film you remember making and being truly excited about?
FERNANDO: Buenos Aires inception park
ELLO: What inspires you the most and finds its way into your films?
FERNANDO: The people, the architecture, the streets, the transportation, the movement of the city. I like to show real life, a common day with magic. In a different way, but always organically.
ELLO: What is your creative process - does it start with the story or imagery?
FERNANDO: Always starts with an idea, could be a story or an image.
ELLO: What was the best advice or tip you ever received from a filmmaker or mentor and why?
FERNANDO: Keep going no matter what happens.
ELLO: What’s your favorite creative trick or tool?
FERNANDO: I don’t know, I like simple tricks, like a simple cut with someone or something moving and then we feel that transforms.
ELLO: What tips can you share that help you stay creative and productive during this unusual time in our history?
FERNANDO: Look at what you have around and play with what “toys” you have, that is the best starting point when you are in lockdown during quarantine.