Insider Info: How Graphic Design Trends Are Changing For 2021
Experts have predicted how graphic design trends will change next year and there are some interesting surprises.
Our constant exposure to social media and digital content means things are always changing, making it hard to stay ahead of the curve.
Luckily, there are a few trends that can help predict what’s in store for us as we move into 2021, whether it’s aesthetic changes or the evolving landscape of digital content. Have a read to get ahead of the game.
A Modern Spin On 60s Psychedelia
Back when music festivals were an actual thing, poster designs were already becoming more psychedelic and abstract, and it’s likely we’ll see this continue as live events hopefully start up again.
These designs usually include a range of explosive colors with bright, contrasting tones, intricate shape arrangements and detailed compositions. They’re deliberately designed to stimulate and encourage multiple viewings, which is handy if you’re creating posters for gig line-ups that are going to be shared and studied continuously.
It’s also an oddly comforting and familiar style that’s been around since the 1960s and is still associated with far-out music events and alternative products. Useful if you’re a brand trying to appeal to edgier demographics, which explains why it’s been embraced by beer companies and independent festivals. Look out for more in the coming year.
Retrofuturism - It’s a Thing!
You may have seen retrofuturism on sites like Reddit. It’s very similar to styles like steampunk, combining old technology and aesthetics with a futuristic design that is distinct and easily recognizable. The most prominent current example is Cyberpunk 2077, which is set to release in a few weeks – or not - it’s still 2020 after all.
Let’s face it, sci-fi has never been more popular. Don’t believe us - look at pop culture references like Black Mirror and how it continues to thrive in the zeitgeist. In 2021 we’ll be seeing plenty of planetary looks and creations, and if you’re still confused, maybe Key and Peele can shed some light about the retrofuture vibe below.
Let’s Get Back to Nature
With the world stuck inside for most of the year, the outdoors will suddenly look a whole lot more appealing. This is largely the reason we’re set to see more nature specific design work next year. We’re all about the green life and camping these days apparently.
Expect commercial work to include leaves, flowers, and other naturalistic imagery next year. You’ll see it crop up on advertisements especially, as companies try to appeal to our urge to explore the world again and get away from indoor confinement. Here’s hoping that vaccine gets dished out soon, eh?
Sustainability, Sustainability, Sustainability
Speaking of nature, sustainability will continue to dominate as a marketing tool in 2021 and to be honest this decade. There is a very real issue of greenwashing, whereby companies create a false pretence of being environmentally conscious for positive PR or marketing purposes, but as independent brands pop up more frequently, home-grown ethical consumption is becoming the name of the game.
Check out works that the design company Horse did for a sustainable beer brand, for example. The focus is entirely on animals and sustainability, emphasizing the socially responsible production that Good Things Brewing uses for its products. Expect lots more of this next year.
