How many people wash their clothes every time they wear them, I wonder? Anyway, this caught my eye, The Care Label Project, yes it's sponsored by AEG, but they have legit, more ethical backers too, like notjustalabel.com. 70 percent of people inherit clothing care habits from their parents. In many cases these are not good, and involve over washing, excessive dry cleaning, too much detergent, tumble drying, etc.
A side note, not about clothes, a tumble dryer is one of the worst energy hogs in the house, it damages clothing fibers, and with a little imagination can be done indoors with airing rack and a fan.
Click through the links below for more info.
#fashion #sustainable #clothing @ellofashion