“THE FUTURE IS GENDERLESS”
“79 per cent of millennials believe that gender roles have blurred.”
(Protein Gender Report)
The concept of "His & Her's" is blurring into insignificance, with young designers and brands of all sizes opting to produce genderless silhouettes, that reflect increasingly non-binary lives. Fashion has long toyed with gender boundaries - with experimentation mostly tagged by entertainment, by artists and performers, from Bowie, to Diane Keaton’s Annie Hall portrayal - but experimenting with boundaries, and completely removing them, are perhaps two different approaches. “Genderless” clothing and dressing is about making boundaries redundant: clothing is simple, it’s non-constrictive, and can be adopted interchangeably by men and women.
There is a feeling of Zeitgeist in the air, with retailers such as Selfridges experimenting, in the removal of separate men / women departments in their stores (as part of their ‘Agender’ campaign) in favour of unisex floors, and young, independent designers opting to launch as gender free brands; see 'We Are Mortals',below. This being something quite different to importing masculine or feminine references (and usually the former) into collections for dramatic effect; think tennis dresses at Raf Simons or suede skirts as JW Anderson. This is feeling comfortable in the 'gray area': where our identities don't rely on gender, sexual, or racial classification.
A demand for fully unisex, interchangeable clothing, in everyday life, raises questions regarding garment construction and the marketing of sizing:
> Will a greater number of people adopt a more sportswear, loosing fitting aesthetic in response?
> Are consumers really ready to drop gender codes, to shop for the same items?
Designer Profile: We Are Mortals
The We Are Mortals "the future has no gender" message is bang on the live beyond the binary zeitgeist; gender free, urban sportswear pieces, made for fluid times and people with fresh ideas.
This is about wearing your personality, and not your gender identity, with a debut collection of six interchangeable, unisex styles, designed in streetwear silhouettes and in a mixable "this will work with my closet" monochrome palette. A fusion of shorts and t-shirts staples, and more avant garde pieces, such as the 'Kimono Hoodie' and the ‘Cover-Piece’ unisex skirt; featuring the geometric liquid silver artwork, of Jennifer Mehigan.
We know that Caitlyn Jenner kicked ass on the Vanity Fair cover recently, we know that love is winning around the world when it comes to marriage equality, and we know, that true innovation doesn't exist without diversity and inclusion.