Gucci #24HourAce by Adam Csoka Keller
Gucci partnered with artists in multiple mediums to create campaigns for their Ace sneaker. This film is featured on cocainepretti.com. See below for more details on this film.
#fashion #film #fashiondesign #fashionfilm #sneakers
Curated by @cocainepretti
"Adam Csoka Keller’s work draws on Cold War architecture and fuses it with fashion, movement, and set design. Faceless human figures are organized into formations evocative of military marches or chorus lines. Is it group exercise, ritualistic performance, or brainwashed trance? A seductive colorist and materialist, Keller uses fashion and props like a paintbrush to contrast the concrete walls and fluorescent lit lobbies where he films. The Gucci Ace sneaker makes its entrance inside a drained swimming pool worn by listless adolescents who walk along the pool lanes, run across tiled surfaces, and play alongside slithering reptiles. The peripatetic wanderings give way to a locker room rave, breathing new life into the pool party and proving that concrete and techno are a match made in heaven."
Text: Paloma Powers
Production: Adam Csoka Keller
Photography: Evelyn Bencicova
Cinematography: Igor Smitka
Sound Design: Arielle Esther