IS THE FOUNDATION OF STREETWEAR REALLY COLLAPSING IN 2019?
“Streetwear” has become an overused word these days, in which the meaning of the term got lost in a world of mass-marketing and Instagram celebrities. The term and clothing, have been around for over 30 years and have changed a lot in the past era. Where brands used to just stick to their DNA, they now have a bigger budget for their marketing campaign on social media than the actual cost of the pieces they are designing.
Photos by Jonathan Zegbe for Enfnts Terribles