What is motion graphics?
Motion graphics can be described as animated graphic design. They are digital footage or pieces of animation that create an illusion of motion. These pieces are often used by graphic designers to combine audio with animation for multi-media projects. You can see the title sequence in Big Fish's motion graphic video.
To bring a fairy tale to life for children, animate characters. That isn't motion graphics. It's an entirely different type of animation.
Although there are many content types that can be engaging, motion graphics software videos are specifically suited to help brands tell the stories. Here are some qualities that make it so great for storytelling and brand building.
A. Motion graphics videos are great for establishing a point or driving action.
Motion graphics videos almost always include animated text. They can have voiceovers, mood-setting music, and animated shapes. These videos effectively highlight a point, drive a specific action, and appeal to human emotions. The School of Life has a video that demonstrates the human need for connection.
B. Motion graphics makes it easier to comprehend content:
Motion graphic videos are great for understanding complex concepts. They can be used as visual aids such as graphs, bar charts, and timelines. Many explainer videos end to be motion graphic videos. Vox has created this video that explains how COVID-19 was made.
C. Motion video videos require very little of the viewer:
The majority of motion graphic videos are brief. Viewers can relax, watch and learn in a few minutes. Take this example of a 3-minute video explaining Bitcoin.
D. Motion video videos are easy to reuse:
As with any other video, you can cut a motion graphics clip into smaller parts. It is possible to create promotional videos for Facebook, Instagram, and Twitter from one video. The School of Life shares a brief highlight of their documentary, "How To Find Fulfilling Jobs?" in an IGTV clip. The complete motion graphic video is available on YouTube.
So what is the difference between motion graphics and animation? Let's find out more.
What's the difference between animation and motion graphics?
As we have already explained, motion graphics is animating a graph or an infographic. Check out this GIF with motion graphic elements indicating London. Motion graphics can be associated with putting text, abstract objects, and other graphic elements in motion.
What is the difference between animation and motion graphics?
Animation, on the other hand, is a distinct art form that focuses more upon cinematic effects as well storytelling techniques to tell a story. This video explains the Mona Lisa, a famous painting by Leonardo da Vinci. Although this whiteboard animated software video uses motion graphics, it doesn't contain any motion graphics.
Your video could be called motion graphics animation if it uses motion graphics to communicate a point. However, if your video is more Pixar-esque, taking the characters on an emotional journey, animation would be more appropriate.
Where should a brand use a motion graphic video?
Let's look at where your brand can go when you use a motion graphic video.
Motion graphics are ideal for emphasizing or illustrating facts and making a point.
Motion graphics are useful when there's not a need for complex storytelling.
Motion graphic videos are a great way to present your products or services clearly.
Motion graphics are at the core visual aids of motion graphics, which is why they are so effective at conveying difficult-to-understand concepts using visuals.
Other animations are better suited for highlighting the emotional elements of a story, providing a complex narrative or connecting with your audience on a deeper, emotional level. Although motion graphics can still be used in animation, there are other effects that can be used.
For an example motion graphic video that is powerful, see this animated rendition of Carl Sagan’s famous address after returning from space, The Pale Blue Dot.
What do motion graphics serve?
Motion graphics and motion designs can be used for many purposes. Here are some of the most common uses for motion graphic animations.
1. Instantly Capture Attention
Have you ever sat through a lengthy article? Most people probably don't. It's because most people don’t like reading long articles. Microsoft has found that digital content consumes less attention than a goldfish, with 8 seconds per hour.
Marketers have to connect with viewers and condense valuable information into a video that lasts 30 seconds to one minute.
2. Increased Conversions & Engagement
The best motion graphics will appeal to any audience, regardless of whether they are visual or auditory learners. It uses great visuals and compelling text along with the right music or speaker. A page with videos could be what brands need in order to bring new life to their content marketing efforts.
Videos can result in a 157% increase in organic traffic which increases CTR dramatically. Not only that, but viewers are more likely to retain 95% of a message when they see it in video format than if it is written. These stats are clear: this is the best way for real results.
3. A Point to Emphasize
Motion graphics convey your message in a way that reinforces the message that you have written. Remember: A picture is worth a thousand letters; a movie is worth a million.
4. Simplify Complex Information
Companies, organizations, or groups offering complex services may use motion graphics advertising to break down the message and make it more understandable. Motion graphic videos make learning much more enjoyable.
Motion Graphics and. Animation
Animation can refer to any technique that makes static images and text move. It can be used with a variety of different techniques including stop-motion, 2D, 3D, and mechanical animation. Motion design, another type of animation, is a way to "animate" conventional graphics elements and text.
Motion design uses abstract elements and text to bring them to life. It is easier than full-scale animated work that uses CGI or hand-drawn parts. Animation, by contrast, focuses on visual storytelling using one art style and is, therefore, more expensive.