An Explainer Video is Essential for Your Product Marketing Strategy
Video is a popular medium for marketing. Videos are being used by many companies and brands to promote their brand, educate their customers about their community and showcase new products and services. An explainer video can be a great way to promote a new product since many social media platforms allow users to upload videos.
What is an Explainer Video?
These videos allow businesses to quickly explain their products and services, as well as how they can help customers. Explainer videos are great for showcasing a new product, service, or communicating a message to customers about a company. Explainer videos can be especially useful because they explain how the product works and how simple it is to use.
Explainer videos are a great way to increase customer understanding and reduce support requests. Companies can also use explainer videos to show their fun side and be creative.
These explainer videos are usually between 30-60 seconds in length and can be used by companies that don't have the budget for television or web ads. Explainer videos can be used to explain how a product or service benefits customers if it has a complex aspect. Animation and statistics make it easy to visualize difficult information.
Explainer videos are a hot trend right now. Video is the most popular type of content. Explainer videos are a great way to explain your offer and sell more. Explainer videos have two purposes. They add great content wherever they are posted and explain your offer. It is prudent to create as many as you can to explain your offer and give each person a different perspective.
Many businesses and startups have been unable to afford professional explainer videos due to the high cost. There is now a free service that produces many explainer videos. It is called Raw Shorts and it can turn anyone with just Word and Powerpoint skills into a professional quality video animator in minutes. It is amazing that you can make many explainer videos, blog videos, and marketing videos completely free of charge. It would cost only $8 to upgrade if you wanted to create more videos. Are you unable to afford $8 or free?
You can create your explainer video in a matter of minutes if you take the time to read through these steps.
Animated explainer videos can be a great tool to attract visitors to your website and tell them about the key features and benefits of your product.
Nielsen Research, Training and Consulting Group found that the average user only spends 10-20 seconds on any site if there's no compelling reason to stay.
The first ten seconds of your value proposition are crucial for convincing the user to stay.
You cannot rely on graphics and text alone to grab their attention in such a short time.
You must show your users why you are different from your competitors or have a distinct advantage. Many people don't have the time or desire to research why they should choose YOUR offer.
Video works better than text?
Let's dive into psychology. Only 20% remember the information they have read, and 10% remember what they hear.
Eye-tracking research shows that internet users pay attention to images that convey information. When the images are relevant, internet users spend more time looking at them than reading the text.
We also learn that visual information can be processed 60 times faster than text.
These stats show that audio and text are less effective than non-verbal communication. They can only influence a small portion of your audience.
Visual presentations are more persuasive
You can easily explain your product or service in whiteboard animation explainer videos that last less than two minutes. Video allows users to absorb more information in a shorter time than reading. This gives you a chance to grab their attention for those critical 10 seconds.
Animations explainer videos include both visual communication as well as audio, which significantly improves the perception.
These psychological theories can be applied to online marketing. Recent evidence supports this.