Motion graphics are of various types.
There is a variety of motion graphic videos. Let's examine some of the most well-known kinds of motion graphics.
A. Explainer Videos
Motion graphic explainer videos are utilized by companies to explain everything about their systems, from how they work to their processes and products. Motion graphics can clarify concepts and help to create awareness. For example, you can watch this video that explains the origins of coffee.
Motion graphic explainer videos look at an intricate process or scenario and reduce the complexity into smaller chunks that present the entire story. This is a means to make people feel emotionally connected to your brand as you can incorporate storytelling into the mix. Video content can wrap your products or sales into a compelling and emotional story, which can boost your profits. Make your own explanation motion-graphic videos quickly and easily by using InVideo's no-cost explainer templates.
B. UI Animations
Motion graphics can be utilized to design UI (user interface) prototypes for animation. The term "UI" is used to describe a sequence of pages, screens, and other visual elements, such as icons or buttons, which form an application or website.
Designing UI is a vital ability that forms the basis that you must have when you build websites from scratch. Motion graphic designers create "wireframes" or mock sketches of how a page on a website or other components will appear. They then animated these sketches to illustrate how a menu will appear or how something moves through the screen and so on. For instance, look at the UI animated version of the app for tracking expenses. It shows the amount of money each family member has spent as well as their total expenditures by way of animation.
Animation of the UI in an app to track expenses
UI animations can be particularly helpful when you are talking to developers about how you would like your website to appear.
C. Icon/ Element Animations
Motion graphic designers also create animations of icons on your site as well as in your videos and many more. For instance, take a look at the motion graphics featuring different icons.
These elements, such as lines, icons, and many more are accessible as online templates for designers. They are able to upload and reuse the elements in their videos as well as other properties. Download your own free components to use in video clips here.
Do you remember those instances you're watching the YouTube video on a regular basis and you notice an intriguing logo before the video begins? The logo sequences are animated with motion graphics. Motion graphics add the personality of your design and in this instance, it's your logo design. The most sought-after motion graphic logos we glance at on a daily basis is the original version of the Google Doodle that incorporates animated motion graphics.
Google Doodles with motion graphics animation
These fun, event-based animations have become closely associated with that Google brand, isn't it?? There's an abundance of motion graphic templates for logos on InVideo that you can download for free to design your own beautiful, easy logo reveal. You can find them here.
E. Short Films
Although they typically create short films that incorporate different techniques for animation motion graphics can also be included in the process. The benefit when using animation in short movies is it allows you to create and experience a world that is completely imaginative. It is possible to make a visual representation of feelings, emotions, and other intangible things using motion graphics. For example, you can watch this short video that explains the science behind the existence of life Kurzgesagt In A Nutshell.
F. Title Sequence
Credit and title sequences in films and even YouTube videos are produced with motion graphics. The most renowned graphic artist to create titles in the early days, in the early days when the art of motion graphics had barely begun to take off and was Saul Bass. He designed the well-known title sequence of the movie "Anatomy of A Murder." Check out this first example of a motion graphic software video.
Now you can create your own impressive as well as powerful titles sequences with InVideo's motion graphic logos and intro templates.
G. Presentation & Infographics
Motion graphics can help you animate your graphs, presentations, bar charts, and much more. This can make your work appear much more sophisticated and polished. You can also create a CV-style video using motion graphics! Animations to create interactive infographics are essential for creating an exciting experience. For instance, take a look at this motion graphics video which provides details regarding Omega Pharma.
Motion graphics can help establish how the animation will occur. Another option for infographics is to transform the infographic you created into an explanation video.
The following are some of the kinds of motion graphics you'll find on the internet. Then, let's examine some gorgeous examples of motion graphics.
Why Is Motion Graphics Design Important?
With 65% of the population learn today through visual media and 90 percent of the information that is transmitted through our minds is visually motion diagrams are the perfect way to connect with your customers and illustrating the look of your brand, advertisements, and marketing in a unique way. But, can these animated images still play a significant function in the world of social marketing in the longer-term content era?
They contribute to long-term content It is undisputed the fact that longer-form content performs better when regards SEO. According to Merle Driver, the head of the animation of Social Chain, a piece of content that is long-form is more likely to be more effective when it contains motion graphics. Utilizing motion graphics as part of the marketing on social networks will assist in driving more traffic to your site.
They increase engagement Motion graphics have been proven to be more entertaining than other forms of communication. According To Twitter, GIF Tweets See 55% More Engagement.
Helps to understand complex processes Data is much easier to comprehend and remember if presented in a way that is visually appealing. This is the reason why motion graphics are successfully used to create videos on processes, data visualization, or abstract notions.
As a Motion Graphic artist, the most important benefit in using Photoshop over other photo editing software applications is that it integrates with the other programs in the Adobe Creative Cloud. You are able to easily import Photoshop images right in After Effects and also vice-versa.
Motion graphics, like described previously, require animating a graph, infographic, or even a web design. Take a look at this GIF that features motion graphic elements depicting London as a city. London. As you can observe motion graphics are often used to set abstract objects, texts, and other elements of graphic design, into motion.
GIF that contains motion graphic elements that represent London as a city. London
However, animation as an art form is more focused on the realm of cinematic techniques and storytelling to construct the narrative. Watch this video to learn about the well-known Mona Lisa by Leonardo da Vinci. While the animation is animated it doesn't make use of motion graphics.
Therefore, if your film incorporates motion graphics in order to convey an argument, it could be considered to be motion graphics. If your video, however, is more similar to a Pixar film, which takes the subject on an emotional journey this would fall under the umbrella of animation.
When should brands utilize motion graphic videos?
Let's see how your brand could be able to go with motion graphics video:
Motion graphics are great for highlighting or illustrating information and also illustrating the concept you're trying to make.
Motion graphics are employed when there's not a need for narratives or elaborate storytelling.
Motion graphics can dissect your products or services and make them memorable.
Remember that motion graphics are their heart visual aids which is why they excel in teaching difficult concepts through images.
If you are looking to emphasize the emotional components of a narrative, present an intricate narrative or want to engage your audience on a deeper emotional level, it is best to use different types of animation. It is still possible to incorporate motion graphics, however, you can also use different animation effects, in such a situation.
For an example of a highly effective motion graphics video, look up this animated recreation of the famous Carl Sagan speech following his return from space. The Pale Blue Dot.
It's evident that they've utilized motion graphics along with Carl Sagan's voiceover in order to demonstrate the speech. Background music is a great way to add depth. The video, however, is devoid of any other form of animation.