Resort Collection by Estrid Åkermark
Wearing Different kinds of leather and fur have through history been seen as a sign of luxury and wealth, dating back to the hunting stage, where animal skin was used for convenience and as trophies. Crocodile skin, a highly exclusive and expensive material, has been used to make bags, boots and more within fashion. With times changing and us becoming more conscious about how our possessions are made and where they come from, I felt that a new and fresh alternative to the exclusive crocodile needed to be made.
In this project I have been greatly influenced by pop art, retrofuturism and kitsch, meaning something of poor taste, tacky and mass produced. The inflatable pool toy may be the epitome of kitsch, a cheap, mass produced object to be used in a swimming pool and then be thrown away. With the resort collection "inflated", I have tried to capture the aesthetic of kitsch and low art and transferred it into avant garde haute couture. Simple, artificial and bright colours paired with eye catching design. I was inspired by the simple, space costume-like clothing that was predicted in the 1960's that we would wear today.
The aesthetic of this resort collection reflects society today. Artificial materials, quickly made in a factory, quite the opposite to the slow process of handcrafted leather goods.