Once again, the NFL is trying to figure out why they’re hurting for cash. Attendance is down. Viewership is down. Money is simply not flowing like it used to. There are a lot of reasons being floated for this. Some are blaming the political PR sideshows that dominated the season. Jersey burning and kneeling bench warmers and superstars making YouTube videos to share their conversion stories. It was a long, strange year for the NFL. About the only thing that stayed status quo was the teams at the top.