Generally, I am not one to climb aboard new social networks because... friendster, myspace, orkut, facebook, google+. Only one of those has thrived. I don't think ello will take over Facebook just like I didn't think google+ would either, but I do recognize that it could send a strong message to FB and their policies by using it, so sure, I'm here. I'll still use Facebook, but I'll use this too, for now. And twitter. And google+ (occasionally, well, once a year anyway).