Futurice showreel and brand identity work by Ville Kovanen:
'The chosen visual concept was sort of an amalgam – ”a combination of diverse elements”. It combined analog with digital, tangible with abstract, nature with synthetic, human with computer, atoms with bits. Pairs that are often seen as polar opposites were mixed together to form a futuristic, playful and unique look that tells what Futurice is all about.'
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