Currently I am proactively seeking new projects and commissions for the pending Fall of 2018. If you in need of a multidisciplinary designer or interested in collaborating on immersive branding, identity or signage and wayfinding projects, please DM or email me, firstname.lastname@example.org for further information.
I am an Environmental Graphic Designer, based in Boulder, Colorado, and Hamburg, Germany. My practice includes immersive branding, identity development as well as signage and wayfinding systems. I have worked with a number of major architectural and development firms on large retail and mixed use development projects across Europe and the U.S. for the past 15 years, nine of those as lead creative for my own small agency, Finndustry. The applications of my work can be varied depending on the specific need for creating brand continuity across an environment. I have entered at the visioning and concept phase as a consultant for bigger picture discussions, collaborated with design teams on an ongoing basis as a multidisciplinary designer throughout a project, and created comprehensive concept packages and monitored each component through fabrication. On occasion, I have jumped in towards the end of a project when the need for way-finding and other brand integration have risen unexpectedly. I was recently awarded the 2018 SEGD Global Design Award in the category of Identity and Placemaking for the Sagamore Pendry Hotel in Baltimore Maryland. Other projects of note include 360 Mall in Kuwait, The Boulevard at Downtown Dubai, Alexa in Berlin, Designopolis in Cairo among others. My nontraditional path from architecture training to Environmental Graphic Design is one that has allowed me to amass a multidisciplinary body of work on three continents in a variety of settings. Samples upon request, and as always, many thanks.
With respect to integrating into a outside agency environment, it can be broken down like this:
If you have a project on which you need to brainstorm new ideas or simply need some design support, I’d be a good choice. I’ve worked on many different types of teams and can provide fresh ideas and a new perspective to the mix.
Integrated Team Member
If you have a job you’d like to keep in house and don’t have the resources at hand, I can take on assignments as a member of your team and manage the client, as well as the creative assets needed. I work seamlessly with your team and clients to ensure the level of quality and client service is up to par.
Build a Creative Team
In need of something only a specialized team can provide? With a vast collective of colleagues, I am able to assemble creative teams, from copy writers to renderers in order to deliver complete branded environments, from identity through the 3d signage for
fully immersive concept solutions.
QUOTES ABOUT ME:
“I have been working with Derek for a large part of my professional career and together we have completed numerous well recognized commercial projects across several European Cities. Derek’s exceptional creative skills matched with his ability to package and professionally document concepts, puts him at the forefront of the current generation of environmental graphic designers.”
Mark Gurney, Head of Design and Architecture, Unibail-Rodamco, Paris
"I had the privilege to work with Finndustry and Ashton Designs on signage packages for The Sagamore Pendry Hotel as well as site signage for The Sagamore Whiskey Distillery in Baltimore, MD. Derek’s dedication to the projects, collaboration with the broader teams, and commitment to producing unique brand-focused designs resulted in a world class signage package. We looking forward to working with this team again in the future.”
Kristine Adey, Development Manager, Sagamore Development Company
“On behalf of the students in my Design for Interaction course, I wanted to reach out one more time and thank you so much for the time you spent with us this semester.
Your visit, workshop and talk was immensely helpful to the students. As we are nearing the end of Finals, your impact is already evident in the work they have accomplished. We hope you enjoyed your stay as well.
It is not often that we are able to take a moment to stop and reflect, or just say thank you for the hard work of others. It is important that you know your time with us was so very appreciated!
Until next time!”
Meena Khalili, Professor of Graphic Design, UofL Hite Art Institute