Set and Industrial designer Martina Dimitrova (1989) lives and works in Berlin. She studied Industrial Design at University of the Arts Berlin and deepend her knowledge in Spatial Design during her following studies in Set Design at Filmuniversity Babelsberg. In her research as a student she fell in love with the visual language and lively and yet sometimes uncomfortable spirit of Memphis Milano. What if this group of Italian designers and architects founded by Ettore Sotsass in 1981 had an
more popular influence on our daily lives? How would our society and landscape look like?
Adapting the well-known Memphis aesthetics not just on the set and interior of her film, but also on the fashion styling of her cast, Martina is trying to give an possible answer to that particular question.
EVA NON PIACE is a fairytale set in a fictional city landscape paying tribute to the design
and aesthetics of the 80s, camp-culture and also to a variety of creative movements, such as ArtDeco and MemphisMilano. A declaration of love and diversity, a call for vitality trying to crush all functionalist doctrines.
Martina’s short film is telling the story of EVA - a celebrity living in Italy in the early 80s and a character she is working on since almost 3 years. The short generates the fundament of all the future creations evolving in her works. Furniture, Costume, Characters, Graphic and last but not least a whole outside movie set is based on postmodern principles and on an eclectic and liberal way of designing while showcasing a city utopia of an fictional italian movieset. An hommage to the infamous Ettore Sottsass, Robert Venturi, Matteo Thun and so many more. In addition a series of stilllife photos was made by Julian Wiesemes blurring the boundaries between physical objects and digital representations of the her miniature model. Thanks to graphic artist Camille Walala (contributing with the text-panels for the film) and Japanese illustrator Yoko Honda (designing the movie poster), an even more extended view on postmodernism and the 80s spirit is being created and brings the entirety into the concept of infamous EVA.
Let's dive into a world of postmodern kitsch in an
unknown time and place and may our stiff and serious world be liberated by stylistic
freedom and acceptance for all kinds of derailments.