A sad part of the foundation of has been its constant comparison to Facebook. Ello is a beautiful community of creative people who through being both interested and interesting have created a positive and productive space on the internet. It is not Facebook 2.0
However, I believe I should make a comparison which highlights "Ads Suck" from another point of view. Not only does the constant digestion of advertisements make a horrible user experience, Facebook (and Twitter I should add) force creative users to advertise their work in order for it to be seen.
Here's my example: @hello and I wrote some music last weekend. We released it both on Ello where between us we had a few hundred followers and our band profile which has nearly 30,000 "likes". On Ello almost 20,000 of you have now seen it, on Facebook? 597; that is 2% of our total reach.
Today I got an email from Facebook, they told me that "New music from Jack and Tom" is one of our most popular posts and that I should think about "Boosting" the post to reach more fans.
Let me highlight that for you:
I have to pay Facebook money if I want our fans to see the music we have written.
On , my most seen post was done by my side account: when I was at 100 followers, 70,000 of you saw those 3 pictures - Facebook ask for £250+ for me to hit that reach.
Thank you @budnitz, @lucian, @todd, @anna and the rest of the Ello team. Ads fucking suck and you have all worked together to create something truly beautiful, a community which allows creativity to flourish. If you're anything like me then you should all feel like you've "Made it".