This project is all about a gender neutral clothing brand called some●ne.
I worked together in a group of 3 to design the brand, the logo and do a real photoshoot. I then designed by myself a research document (which explains the process) and a lookbook for the spring/summer collection.
The clothing company wants to make a statement, but is not going to be aggressive in its style. Its simple style has a strong and loud message: all genders are equal and there’s no limit to what you can wear.
From this research, we extrapolated an important keyword that would help us through the design process: “limitless”.