Calvé has been around for more than 100 years and has made peanut butter for over 65 years. The label is designed with the idea to show off the proud heritage of Calvé. There is an illustration with small hints of the original factory and it’s origin. The style of the illustration is a nod to the sla-olie stijl (jugendstil) from Jan Toorop. Hi! I’m Gideon. A Rotterdam based graphic designer and student. I am fascinated by the world of packaging. I hope to graduate this year at the academy in Rotterdam, specialized in packaging design. After graduation I am looking forward to continue with my own design studio, fixyfoxy!
#design #packaging #graphicdesign #art
#illustration #dutch #creative #netherlands