There is a media campaign that says, "Love has no labels;" probably because they want to get people to view diverse relationships as being the "new normal." That is all well and good but my concern is that we are running the risk of taking "love" out of its true context. We use the term love so loosely that it waters down its true meaning. We love one another today and we hate them tomorrow. We love our sports teams, we love our food, we love our clothing and so on. In the old Biblical Greek language, the word love that we use so cavalierly is carefully expressed in other words so that it is clear that all understood that the feelings that you have for your sports teams are different from the feelings that you have for your parents and so forth.
In addition, the true meaning and context of "Love" is embodied in our Creator. God is love. He loves us so much that he has given Himself to us so that we can have life more abundantly. So when anyone says that love has no labels, my argument is that love has all sorts of labels (1 Corinthians 13), the labels that reflect of our Creator.
1 Corinthians 13 New King James Version (NKJV)
"Though I speak with the tongues of men and of angels but have not love, I have become sounding brass or a clanging cymbal. And though I have the gift of prophecy, and understand all mysteries and all knowledge, and though I have all faith, so that I could remove mountains, but have not love, I am nothing. And though I bestow all my goods to feed the poor, and though I give my body to be burned, but have not love, it profits me nothing.
Love suffers long and is kind; love does not envy; love does not parade itself, is not puffed up; does not behave rudely, does not seek its own, is not provoked, thinks no evil; does not rejoice in iniquity, but rejoices in the truth; bears all things, believes all things, hopes all things, endures all things.
Love never fails. But whether there are prophecies, they will fail; whether there are tongues, they will cease; whether there is knowledge, it will vanish away. For we know in part and we prophesy in part. But when that which is perfect has come, then that which is in part will be done away.
When I was a child, I spoke as a child, I understood as a child, I thought as a child; but when I became a man, I put away childish things. For now, we see in a mirror, dimly, but then face to face. Now I know in part, but then I shall know just as I also am known.
And now abide faith, hope, love, these three; but the greatest of these is love."