Launching the Imagination Chapter 2 Response
Some may think that choosing the right color is simple. You see a color; you paint a color. Although this might be true for some, many artists have dedicated time to studying color theory (visual effects, psychological qualities, and safety hazards of certain pigments).
When considering the visual potentials, an artist must take into consideration the relationship between color and light. Color is affected by the light’s intensity, the type of light source, the material of the object being illuminated, and the surrounding environment’s light. These aren’t the only interactions that are taken into account, different colors placed together can influence each other; our perspectives of a certain color can be skewed by the color surrounding it.
To successfully convey a concept, artists must take advantage of the emotional attachments a color can generate. Reds, yellows, and oranges produce warmth and emotions such as passion or anger. Contrasting with cool colors such as blues and greens, which create somber and calm feelings.