Digital Technologies as a Tool
Technology as an art medium has expanded the art world in the way of creation as well as perception. By the use of digital techniques such as morphing, overlaying, and blending artists have been able to experiment with different visuals. These new methods pushed the boundaries between advertisement and the visual arts. Some artists, such as Annu Palakunnathu Mathew, have embraced this stylistic approach to comment on political, gender, and racial issues. Mathew’s piece, Bollywood Satirized: Bomb, resembles a movie poster; she plays with different fonts and saturations to convey a striking message regarding nuclear politics. A quote printed on the bottom left hand corner, “Whose bomb is bigger, ours or Pakistan’s,” is juxtaposed by the bright visuals of the overall image to create a compelling composition.
The concept of reality has also shifted with this new age of technological art. Dieter Huber uses the idea of genetic engineering and biotechnology to manipulate photos of plant species. In his own way, he is creating synthetic organisms. Huber’s creations can be recognized as an alteration of reality. Contrastingly, Craig Kalpakjian fabricates a seemingly ordinary scene in Corridor (1997). The viewer is led down a hallway that is entirely computer generated; this brings up the topic of the emptiness and insincerity in work environments today by comparing work to the artificiality of a computer simulation.