re-reading Clemens Apprich's essay "Remaking Media Practices" from the Mute Books Post-media anthology for the third time. He makes so many great points, but I am left at the end still wondering... what next?
"Today, digital media technologies have become more prevalent than ever before, and as a consequence, tactical media practices (like remixing, sharing and producing media content) have penetrated almost all aspects of everyday life... However, most of the media infrastructure we are using is in the hands of a few companies, thus re-establishing the old model of mass media domination: 'At the same time, the commercial capture of the infrastructure is creating new bottlenecks where censorship and control of media can and does function efficiently.’51 In other words, the decentralisation of the means of production was accompanied by a centralisation of the relations of production. "
"The point here is not so much to grow an alternative to conventional (mass) media, but rather to create one’s own media in order to rearticulate the hegemonic field."
"In order to be able to do so, a post-media strategy is required that considers media neither as external structure in terms of the manipulation or emancipation paradigm, nor as mere means in the struggle for political objectives, but as tools to shape our own everyday lives."