Inspired by children's creativity and spontaneity, Equal Parts Studio crafted a joyful brand identity for a learning centre in Williamsburg, Brooklyn. The preschool and after school programs are designed to help children realize their full potential in the classroom and beyond via play and exploration. The use of a finger painting aesthetic and bold colour reflects the schools’ methods and practices, that stem from creativity. This cheery aesthetic makes digital environments more fun for parents to interact with, and adds a whimsical and playful tone to the physical space.
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