This was an experiment with my mate and amazing photographer @facusantana. At that time I wanted to make a magazine, just for fun. One of those things that designers always want to do ( a magazine, and a record cover ). So I have this idea of a mini booklet print magazine with quotes and color photography. A simple design and editorial experiment. But everything changed when Facu showed me a series of pictures he took on a trip to Isla de los Estados, where the famous lighthouse from Julio Verne's novel is located (The Lighthouse at the End of the World. 1905). I wanted to show that. Being born in Ushuaia and living there till I was 18 was an awesome experience. But there are many things that we took for granted. Many places that we don't know, that are just there around the corner. Many things that we don't see because we are busy just making other things. So the premise of this new project was simple: to show our place in a way that we don't often see it. To appreciate the natural world that surround us. To understand we have something invaluable, that we need to take care of. So every corner of that street will be new. Every leaf, every rock, every shadow in the deep will give us a glimpse of what we are missing.
We started in 2008 with a digital issue. The printed idea was dropped. Every issue is about a different place/theme. From the design point of view, looking back now, I'm pretty sure that I'll do it differently. But apart from that, its one of the few projects that I'm totally proud of. It makes me travel again and again every time I see it.
Don't be hard on that site. It's a little bit old: www.belowmag.com