BRAND: Matryoshka, Russian premium scarves brand that is focused on embracing traditional design in their collections
DESCRIPTION: This is a 2017 scarves campaign and lookbook I shot for Russian premium brand Matryoshka. My goal was to take photos of scarves in the air as they're flying. For model part it was intentional to play with symbolism, taboos and false stereotypes. I wanted to show that brand is progressive and open-minded.
Result: Campaign accompanied with a big article was published on the most readed and trusted web source in Russia, Meduza.io.
CATEGORY: Photography, Fashion and product