How do businesses stand out on Ello's ad-free network?
"Ello has been clear that brands are welcome to be a part of its comeback, calling its social network “the only alternative for creators, brands and publications to maintain organic reach with the followings they build.” It has been particularly active in promoting the presence of creative businesses on the site, dubbing itself “The creators’ network”, and has entered into mutually beneficial partnerships with multiple businesses.
While most of the big-name brands are either absent from or inactive on the site, an increasing number of smaller brands are turning Ello’s ad-free environment to their advantage and connecting with its community.
Here are some of the businesses who have found ways to stand out on Ello and market their brands to its visual-loving user base."
Part 2 of my coverage of @ello for ClickZ looks at 6 different businesses who are finding ways to make an impact and build a dedicated following on Ello. Featuring @spoonmagazine, @futurepositive, @wildstandard, @iamthelab, @boldomatic and @woodrowlee!