The Practical Man by Garbett, Australia #logo #branding #design
The Practical Man is an online destination for men’s sports style and fitness, activewear, equipment and editorial content that covers reviews, fitness-focused travel guides and in-depth insight into new brands. It curates a catalogue of world-leading products that exist at the intersection of fashion and sports performance, designed by innovative and passionate brands with progressive approaches.
Australian graphic design studio Garbett worked with The Practical Man to develop a brand identity and visual language that would expresses their unique perspective on men’s performance style. This extended to tags, business cards, packaging, a series of still life images and website developed by Sons & Co.
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