Fort Point Beer Co. by Manual, United States #packaging #craftbeer #design
Fort Point is a San Francisco based small batch craft beer company that references traditional styles, yet is firmly rooted in the present, and has a philosophy that values craftsmanship and innovation, creativity and technique. Last year, working with local graphic design studio Manual, Fort Point launched a new brand identity and packaging system.
Fort Point’s forward-thinking, fast-growing and innovative nature, but also its acknowledgement of traditional processes, recipes and craft, as well as its location—not far from Fort Point National Historic Site and overlooked by the Golden Gate bridge—plays out in the current favour for monolinear and geometric illustration, a flexible and expanding modular structure, engraved type and an unusual mix of girders and landscapes across its packaging.
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