My next branding refresh was a big one: reimagining IAMTHELAB.com for 2017. I've spent the past 5 years focusing on the modern handmade movement and that will always be apart of what I do on the LAB. However, moving forward, I will be shifting priorities to helping makers build a creative business and life. I'll be showcasing imaginative branding and packaging, graphic design, websites and other creative resources, designed to inspire makers to aim higher when it comes to their personal brands. Don't worry though: I'll still be bringing you the best modern handmade discoveries.
ABOUT THE BRANDING
The iconography is designed to highlight the different categories of posts that I'll be showcasing. Right now, the categories are 6 primary ones, but I know I'll be adding more in the future. Hence, I wanted to create an icon set that represents the categories, with a basic structure, the 3D box, that I can use as a template for any future ones. The primary icon is my take on a magnifying glass and represents my primary goal: discovery.
@ellodesign @ellomakers @ellonew @ello #branding #design #logo #iconography #graphics