It’s not enough to reach the masses. We need to reach and appeal to the core audience - artists, designers, musicians, illustrators, photographers, architects, GIF makers and other creators - all while driving awareness and positioning Ello as a global digital network.
But our work doesn’t stop there. We need to nurture those creators. We need to listen and adapt to what they want and, predominantly, what they need. That way we can instill trust in users, drawing them to convert to account holders and increase the overall monthly active users.
Lastly, like any great artist, we need to focus our efforts on what is working and work on what needs more effort to ensure that we are getting the results you want.