Good Burrito Co. sought to offer a different take on the mission style burrito joint. By focusing on local foods and caring about their community, GBCo. is bringing good things to their small town.
For GBCo. having a brand and voice that matched the freshness of their food was paramount. We led the charge by facilitating discovery exercises that let the founders articulate the values and style that would lead to an authentic brand identity system and successful marketing launch.