Three years ago Leo Burnett Melbourne contacted us to work on a project for Slurpee Australia, and it's been a love story to rival Jack and Kate (minus the sinking ship/dying part) ever since!
In our eighth campaign for Slurpee, Ross Murray was given the concepts of "refreshing" and "flavour" to represent through character creation. Ross mastered the two most important factors Slurpee were looking for: realistic human representations and super bold, bright colours.
These characters embody the focus of Slurpee's 'Epic Chill' campaign: the intense emotional and sensory experience of drinking a Slurpee, from the ice-cold temperature to the refreshing flavours.
