Your Yoga Teacher is Now a Brand.
"If your career is based on an image that is only really a moment in your life, or an idea about a lifestyle that you are hoping to create for yourself and others, then what happens when you change, or life doesn’t live up to your hopes? What happens when the image that best sells and provides you the most resource starts to betray who you become or wish to be? Most of us are just doing our best to make a living at something that we don’t hate. The prospect of actually making it happen with something you love is sort of the dream. That is why so many people are attracted to yoga as a profession. But It’s hard when that dream seems to become increasingly dashed by the bleak and harsh realities of an internet gone sour with the broken hopes of too many, and an economic system that is making it harder and harder for independent operators to navigate and compete."