.. and so we are revealed. Times Square 11.21.16. Our third store in NY Times Square will open next week with a total of 18 in North America. We are all working around the clock to tell the Fjallraven story on sustainability, beauty, and function. This week I have boot expert from Hanwag, Bavaria in my store to talk about badass hand made boots (not made on assembly lines) and sustainable tanneries. The outdoor industry has a lot to clean up. We understand that not everyone will drive the Prius but we can help the global outdoor industry folks to at least think about it. How many years does it take to break down Gore-tex? What does teflon do to our endocrine system and to our water supply?