Sword & Shield logo design.
I'm really into heraldry and I wanted to combine some fine minimalism with it for this design. The shield is based on the 16th century french shield or samnite shield used in heraldry and coat of arms. For example Helsinki still uses this shield shape in their coat of arms to this day, and even kept the same shape for their rebranding done this year!
There's something really appealing in this shield shape, even though it's not as common (at least in Finland) as the 13th century Spanish shield which has the circular bottom part.
@ellodesign @graphicdesign @ello @ellotypography
#logo #thirtylogos #graphicdesign